Cappuccino mixes are dried soluble form of coffee available in either powder, crystals or granule form and enable coffee preparation by adding hot water or milk. It also includes freeze-dried/spray dried coffee. By variety type cappuccino mixes are either Arabica or Robusta, and between them, Arabica coffee has lower caffeine content in comparison to Robusta coffee. Further by Caffeine content, the cappuccino mixes market segment includes regular coffee and decaffeinated coffee. Regular coffee includes coffee which contains natural levels of caffeine. Decaffeinated coffee includes the removal of caffeine from coffee beans/powder. Furthermore, by nature type, the market has been classified into organic and conventional coffee. The organic coffee segment includes coffee produced under strict regulation set by regulatory bodies of various countries of the globe, such as USDA certified, EU organic certified and other government bodies. On the other hand, the conventional
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