The competition in the retail business is at its peak, and this is mainly because people are moving toward online retailers. Thus, the duty free retailing stores or shops need to up the ante and apply several strategies to raise their business. Some methods used by the prominent players of the duty free retail industry are proving to be successful, while others are observed to be annoying for potential customers. Duty free retailing is a highly regulated retail environment mainly operating at international airports and ship terminals. The profits of duty-free retailers are often affected by circumstances beyond that are beyond the retailer’s control. Anything from weight restrictions on luggage to exchange rate fluctuations to international politics can have a radical impact on luxury sales. Also, there is a rising competition from the online domain, where luxury discounters are making huge profits. So what strategies to be applied by the duty-free operator to stand out against the com
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