Digital transformation has changed the world in almost every possible way. In the world of marketing, content marketing is considered as the base of a successful digital marketing campaign. This is because behind every successful brand there exist heaps of valuable and relevant content that deeply connects with the target audience of that business. What is content marketing? Content marketing is a type of marketing which includes strategic planning for creating and distributing relevant, valuable, and consistent content for building customer interest and retaining clearly defined audience. The benefits of content marketing are not just limited to attracting clients and making profit but there are a few other advantages which cannot be measured in terms of revenue. Some of these advantages are obtaining quality backlinks, building relationships with your customers, educating the target customer base, or generating leads to your business, content marketing will help you in all. Due to
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