Nowadays, every business is transforming its work processes by adopting automation software. Sales and marketing sectors have also deployed some level of channel marketing automation to meet the requirements of the businesses by satisfying customers’ demands. In the year 1990, the first level of automation in the marketing sector was initiated Customer Relationship Management (CRM) software, however, it was quickly replaced with some cloud offerings. After that, the marketing automation phase started growing exponentially and since the last decade, a completely new business automation software was introduced into the market named the through-channel marketing software. Through-channel marketing software is a Software-as-a-Service (SaaS) marketing platform solution that helps businesses or brands to effectively expand and measure marketing messaging and advertising using their distributed marketing networks such as dealers, agents, franchisees, partners, retailers, etc. This automate
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