Market Outlook Health is a rising concern among consumer, before consumption of food and beverage product. However, the changing lifestyle, busy and hectic work life has led to an increase in unhealthy and uneven dietary habits among consumers. This has led to an increase in health-related issues like obesity, IBD, etc. Due to uneven and unhealthy eating habits, the consumers are unable to fulfill their daily dietary requirements and hence seek the help of dietary supplements in order to fulfill the nutritional requirements as well as have some additional health benefits. The researches have proved the interaction of certain nutrients and cells in the body can promote health and avoid certain diseases. The increasing awareness about the importance enteric microbiota and it’s their beneficial functions is driving the consumers towards prebiotics and probiotics. Prebiotics are like the food of gut microflora which helps the functioning and growth of the microbes and thu
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