The global social media management market is estimated to be valued at $18,197.8 million by 2028 , surging from $3,771.4 million in 2020 , at a noteworthy CAGR of 21.2% . Impact analysis of COVID-19 on the Social Media Management Market COVID-19 impact on social media management market has been rather positive owing to increasing use of social media platforms among users. Business have increasingly adopted social media tools to reach its customers to gain actionable insights on consumer perceptions and improve their products portfolio and services. Also, COVID-19 epidemic has demonstrated the value of data and the use of social media analytics in pandemic planning. The impact of this epidemic offers significant opportunities for social media management vendors. Also, social media interactions around the world are used to gather data on the pandemic scenario with the help of advanced social media analytics tools. Furthermore, the government, local government entities, and hosp
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