Home quarantine during the COvid-19 pandemic period would not have been the same without numerous mobile games, such as Fruit Ninja, Candy Crush, or Rummy Pride. People have started spending most of their leisure period during the pandemic on their smartphones, tablets, or computers, regardless of age, gender, nationality, or education. This has uplifted the massive growth of the app economy for the older as well as the new gamers. The rate of installing mobile games has been tremendously increasing among individuals over the past few years. Not only provides the biggest form of entertainment, but mobile gaming also allows users to earn some exciting rewards. This rising popularity of mobile gaming provides enormous opportunities for advertisers and game developers to increase revenue growth through the in-game advertising (IGA) model. In-game advertising (IGA) is a monetization strategy that game developers mostly use to boost their game’s revenue. The most popular types of in-game
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