The emergence of coronavirus pandemic has negatively impacted the customer analytics market growth. The sustainability of this market is majorly attributed to the better understanding of the customer for greater profitability. Though the markets across the world, are shut down in order to minimize the effect of the pandemic, the customer analytics market is hampered for a short span of time. This is mainly because online retail is the fast-growing sector in the global market. Moreover, during the COVID-19 pandemic crisis, government bodies are showing support to the online shopping platform. In addition, customers are also highly preferring the online shopping option. For instance, as per the CDC (Centers for Disease Control and Prevention), there is a low threat of spread from packaging that is shipped over a period of days at ambient temperature. Furthermore, the WHO (World Health Organization) addressed that there is no threat to receive packages from e-commerce vendors. These f
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