The outbreak of the COVID-19 pandemic has shattered the travel retail sector as lockdown restrictions, quarantine periods, and over-all fear of travel in this catastrophic time created major challenges for travel retail. So how should travel retailers evolve in response to the pandemic challenges and get ready for boosted performance in future? Travel retail strategy should be formed considering the traveler‘s approach and desires. Travel retailers can expect a remarkable rise in sales in the upcoming years. As the number of international passengers is increasing, retailers are experiencing challenges in attracting those tourists into the store and luring them to spend. Stores at ferry terminals, airports, and railway stations require techniques to entice and engage travelers and provide an exclusive and suitable spending experience – regardless of coinage their clients use, or what language they communicate in. Here are four key travel retail trends to expect in the future years
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