Meetings, incentives, conferences, and exhibitions or MICE is a congregation which by using tourism creates itineraries for organizations and companies on business tours. It also helps in organizing to book conferences, seminars, and other events on similar lines. Being a part of the hospitality sector, it also holds a larger share in the market. COVID-19 Impact on the Global MICE Industry The COVID-19 virus started spreading all over the world in the initial months of 2020, which led to lockdowns and travel bans being implemented by a majority of the countries. The social distancing regulations in place also restricted gatherings in large numbers which caused the global MICE industry to experience a slowdown in its growth rate. Multiple events such as the Google Annual Developer Conference, Microsoft MVP Summit, and more were cancelled further adding to the negative effect on the market growth. To ensure growth post pandemic, the market has been placing more safety measures such to
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