Gift cards are prepaid debit cards filled with cashless money that can be used to purchase any item linked with the company or brand providing the card. They can be loaded with funds for future use within a stipulated time before its expiry. This form of payment is usually done to purchase items at retail stores, restaurants, gas station, wholesale stores, and many more. It is often used as a marketing strategy by companies to maintain or generate customer engagement and increase brand awareness. Forecast Analysis of the Global Gift Cards Market The global gift cards market is anticipated to experience an exponential growth during the forecast period (2021-2028), owing to the increased use of smart phones among people coupled with efficiency in payment options concerned with the gift cards. In addition, rising internet penetration around the globe and surging demand for enhanced transactional services are further expected to drive the growth of the market during the forecast peri...
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