A confectionery coating is an ingredient product which is made to simulate chocolate in appearance but is not true chocolate as it contains no cocoa butter, which is present in chocolate. A confectionery coating serves many functions in the confectionery product such as a flavoring agent, glazing/polishing agent, color enhancer and lately also as a fortifying agent. Currently, the fortification function of confectionery coatings is leading innovation and growth in the market. Another functional facet of the confectionery coating which is driving the demand in the market is flavor. As chocolate flavor is now inducing a ‘boring’ effect in the confection market, availability of flavor varieties is a key driving factor for the growth of the confectionery coatings market. Manufacturers in the confectionery coating market are also offering new flavor varieties as a specialty offering, as specialty tags are enabling marketers to add up the value of the confection products.
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Health-consciousness trends governing the dynamics of the confectionery coatings market
Lately, there has been a marked increase in the launch of confectionery coatings containing healthy and label-friendly ingredients. In fact, developers are using confectionery coatings as a route to boosting consumption of healthy ingredients. These developments are effectuated by the health conscious trends in the food industry, as consumers are increasingly cutting down the consumption of confection products due to health risks. Hence to curb this situation which is threatening the growth of confectionery coatings market, manufacturers are compelled to reduce saturated fats, artificial sweeteners and other chemically active ingredients included in confectionery coatings. Confectionery coatings to target vegan consumers have also been launched in the market. Furthermore, key participants in the confectionery coatings market are emphasizing on promotional activities of products through social media and marketing campaigns. Additionally, visually appealing designs and colors in confectionery coatings are also supplementing the market growth. At a macroeconomic level, the increase in the price of raw materials of chocolate and confectionery products is disrupting the growth of the confectionery coatings market.
Global Confectionery Coatings Market: Segmentation:
The confectionery coatings market is segmented on the basis of flavor, product type, nature and form.
On the basis of flavor, the confectionery coatings market is segmented into-
- Milk chocolate
- White chocolate
- Dark chocolate
- Yoghurt
- Fudge
- Caramel
- Citrus
- Berries
- Others (Nut butter, spiced flavor)
- Wafers
- Blocks
- Others
- Biscuits & Cookies
- Dried fruits & Nuts
- Candies
- Soft candies
- Lollipops
- Bars
- Canes
- Toffies
- Others
- Organic
- Conventional
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Global Confectionery Coatings Market: Key Developments
In 2017, the company Cargill Inc., manufacturer of agri-based ingredients launched a range of clean label coatings and fillings for confection products.
In 2016, the company Thew Arnott & Co Ltd, manufacturer of confectionery ingredients launched a new confectionery coating- zein-based food glazing ingredient, specially targeted at the vegan demo graph.
In 2016, Capoll LLC, a manufacturer of confectionery coatings, developed a new line of confectionery coatings in an organic format. The line includes gum acacia-based confectionery coatings and polishes and sunflower-oil based anti-sticking agents.
Opportunities for Confectionery Coatings Market Participants:
With the rise in prices of the raw materials required for the confectionery coatings market, there is a risk of losing the current consumer base, as they may resort to cheaper alternatives. Manufacturers can instead pass down this increase to the consumers. This can be strategically achieved by marketing the confectionery products as premium and value added. This will ensure that high-end consumers remain loyal contributors to the growth of the confectionery coatings market.
The report covers exhaust analysis on:
- Market Segments
- Market Dynamics
- Market Size
- Supply & Demand
- Current Trends/Issues/Challenges in the Confectionery Coatings Market
- Competition & Companies involved
- Technology in the Manufacture of Confectionery Coatings
- Value Chain
- North America (U.S., Canada)
- Latin America (Mexico. Brazil)
- Western Europe (Germany, Italy, France, U.K, Spain)
- Eastern Europe (Poland, Russia)
- Asia Pacific (China, India, ASEAN, Australia & New Zealand)
- Japan
- Middle East and Africa (GCC Countries, S. Africa, Northern Africa)
Report Highlights:
- Detailed overview of parent market
- Changing market dynamics in the confectionery coatings industry
- In-depth market segmentation
- Historical, current, and projected market size in terms of volume and value
- Recent industry trends and developments in the confectionery coatings market
- Competitive landscape
- Strategies of key players and products offered
- Potential and niche segments, geographical regions exhibiting promising growth
- A neutral perspective on market performance
- Must-have information for confectionery coatings market players to sustain and enhance their market footprint
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